Isis Verween
DESIGN AND MARKETING
Design and marketing go hand in hand as strategic tools for building strong brands, creating meaningful customer experiences, and driving business growth. At Floresta Verde for example, I am responsible for both product design and social media management, combining creativity with data-driven decision-making to develop visual identities, marketing campaigns, content strategies, and product presentations that strengthen the brand's presence across digital channels.
I create monthly performance reports tracking engagement, likes, comments, profile visits, website clicks, and audience growth. I also leverage AI tools, design software, and analytics platforms to optimize content, streamline workflows, and make more informed marketing decisions.
(Branding, Visual Identity, Growth Strategy and Customer Experience - CX)
Nowadays, social media plays a key role in brand visibility and performance. I design strategic campaigns, including carousels, banners, Reels, and e-commerce visuals, aligned with SEO, UI/UX principles, and performance insights.
Branding, Visual Identity, Customer Experience, and Marketing Strategy are essential to defining a brand’s identity, strengthening its positioning, building meaningful connections with its audience, and supporting sustainable growth. I develop branding and communication strategies that create consistency across every touchpoint and translate business goals into a clear and engaging brand experience.
By leveraging AI tools for content creation, data analysis, reporting, audience insights, and workflow optimization, I accelerate production, improve decision-making, and enhance campaign effectiveness.
I also have experience in UI/UX design, optimizing the visual appeal, usability, and performance of e-commerce platforms, websites, social media channels, and digital marketing assets. By combining branding, design, marketing strategy, customer experience, analytics, and AI-powered solutions, I create cohesive digital experiences that strengthen brand positioning and drive measurable business results.
